Innovation is often reduced to brainstormings. And brainstormings often don’t work. The BrainStore team has deciphered the DNA of innovation and identified 34 building blocks in six categories.
Download the poster.
Getting a good briefing requires two roles: the customer (needs an idea) and the Innovation Champ (supports the customer to find solutions). Before you start an innovation process, make sure you have the information you need.
Place the information in the 6 briefing parts.
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