The DNA of Innovation

Innovation is often reduced to brainstormings. And brainstormings often don’t work. The BrainStore team has deciphered the DNA of innovation and identified 34 building blocks in six categories.

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Compose a Creating Community

The outcome of an innovation process depends largely on the composition of the community. Don’t expect great ideas by bringing together people who think alike and work together every day. Bring in a mix of innovators to
conjure refreshing, disturbing, provocative thinking. Dissent adds flavor!

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