The DNA of Innovation

Innovation is often reduced to brainstormings. And brainstormings often don’t work. The BrainStore team has deciphered the DNA of innovation and identified 34 building blocks in six categories.

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Motivate your community

In a world full of distraction and activism, it is a big challenge to make sure innovators are motivated. Champs often forget about this vital factor, especially in ongoing innovation work. This leads to many projects going dormant after an invigorating launch.

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